Product marketing leader who transforms complex products into compelling narratives that drive adoption, revenue, and customer satisfaction. 10+ years building and scaling digital advertising products that exceed targets by 178%.
💬 Ask me about my experience
📈 $10M Business Built from Zero
Built native ad unit business from $0 to $10 million annually based on comprehensive business plan. Exceeded 4-year revenue goals in 3 years, beating revenue forecasts by 178% to target on average each year. Managed major PR crisis tactfully, working on reimagined business strategy that fit goals without drawing negative publicity.
🎯 1.5B+ Impressions Delivered
Launched 10+ first-to-market native ad products delivering 1.5B+ impressions and measurable brand lift, including 70% average lift in brand consideration. Exceeded revenue goals 4 consecutive years (178% to target on average) by driving adoption of innovative ad formats across streaming, web, and audio platforms.
👥 91st Percentile Leadership Excellence
Ranked in 91st percentile for team satisfaction among 800+ managers at CBC, demonstrating strong leadership in change management with 4 direct reports. Led digital campaign activation delivering 300+ custom campaigns per year while managing a production budget of over $2 million annually, reducing costs year-over-year.
🚀 50x Cost Reduction Innovation
Developed long-form end roll video product for CBC GEM that lowered cost for long-form views for branded content campaigns by 50x by generating long-form views directly in Connected TV feeds. Secured over $2 million in campaigns for this new unit through strategic commercialization.
🔬 Data-Driven Performance Modeling
Developed content performance model for branded content using regression analysis to forecast performance and optimize towards platform that fit each campaign. Modeling boosted sales by increasing velocity of presale conversations, allowing unlock of more sophisticated advertisers and quantifying new products requiring explanations.